Campaign 360º

Client: Philadelphia

Concept: “Cá em casa é pão pão, Philly Philly”

The goal was clear: remind consumers that bread and Philadelphia are the ultimate match, while boosting sales across Portugal.

We tapped into the well-known Portuguese saying “cá em casa é pão pão, queijo queijo” (“at home we do bread and cheese”) and gave it a clever twist: “cá em casa é pão pão, Philly Philly.” A playful adaptation that left no room for doubt — the perfect pairing is bread with Philadelphia.

The campaign was fully 360º, spanning digital, social media, and point-of-sale, ensuring strong visibility across every touchpoint. Its impact was so effective that the key visual, created in 2024, is still being used by the brand in stores today.