Peugeot Annual Conference
Branding, Event
Client: Stellantis
Concept: “Next Level Electric”
In 2024, Peugeot challenged us to create an event that would both unveil its new electric vehicle range and celebrate its top sales representatives in Portugal. Our task was to design a concept that captured the idea of “the next level” — in energy, innovation, and brand experience.
The result was “Next Level Electric”: an afternoon that blended knowledge, inspiration, and entertainment. We designed a custom stage inspired by a car’s cockpit screen, immersing the audience in Peugeot’s future of mobility. Alongside presentations, guests enjoyed a vibrant finger-food and music lounge, where networking met celebration.
The highlight of the day was the unveiling of the new Peugeot 3008 and 5008, transforming the event into both a product showcase and a motivational rallying point for the brand’s ambassadors.
Agency: Lisbon Project
Client: Stellantis
Designer/Art director: José Guerreiro
3D: José Guerreiro
Event production: Marta Monteiro / Rui Pacheco
Event direction: Ricardo Carvalho