Activation, Event

Client: Pepsico

Turning a snack into the ultimate gaming power-up

Doritos developed an innovative app that silences the iconic chip crunch, letting gamers stream and play without interruption. In Portugal, we brought this digital idea into the real world with an interactive brand experience.

We designed an event booth where visitors could put the app to the test in real time—playing 1v1 gaming battles while snacking on their favorite Doritos. The fusion of play, taste, and tech created an immersive space that turned a functional product innovation into a tangible, shareable moment.

The activation drew massive attention, amplifying Doritos’ relevance within the gaming community and proving that even the loudest snack can play silently in the spotlight.