Branding & Identity

Client: Upon Hospitality Group

Extravaganza, a charm hotel by Stay Upon Hospitality Group, challenged limits and paradigms to create a luxurious haven where guests could fulfill their desires. We developed the brand identity and name, capturing the essence of lust, glamour, and high-end living.

We proposed "Extravaganza" as the hotel's name, evoking opulence and grandeur. The visual design drew inspiration from a captivating mural within the hotel, incorporating vibrant colors and a boho vibe aligned with hospitality trends.

The logo exuded elegance and sophistication, while the chosen color palette reflected the mural's vibrancy. We applied the brand identity consistently across touchpoints, ensuring a cohesive and immersive experience.