Dad to the future - Multivision Father's Day

Campaign Employer branding

Client: Multivision

Dad to the Future" is a project developed for Multivision to celebrate Father's Day with a technological twist. Using Chat GPT, we created an extraordinary experience for Multivision's fathers. We asked AI to write personalized letters from the future, giving fathers a glimpse into their children's lives and comparing it to the present.

By leveraging the power of Chat GPT, an advanced language model, we crafted heartfelt letters that captured the imagination of fathers. Our team fine-tuned the AI model to ensure each letter was unique and tailored to the family dynamics, incorporating the aspirations and achievements of the children.

Using technologies such as Natural Language Processing (NLP) and Python programming, we created a memorable and sentimental experience for Multivision's fathers, strengthening the bond between generations and emphasizing the importance of fatherhood in an ever-changing world.

Agency: Adsoul //

Client: Multivision //

Designer/ Art director : José Guerreiro //

Creative supervisor/ Motion : José Santos //

Copywriter : Diogo Batalha //

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